Brand Story
Born on the Ice, Inspired by the Fans
It all started with a nickname. Ever since attending her very first goalie camp, professional goaltender Kristen Campbell carried the nickname "Soupy" — a title that quickly became central to her identity in net.
As Campbell would look up to the stands in PWHL arenas like Scotiabank Arena, Mattamy Athletic Centre, and the Pacific Coliseum she would see creative signs like Good Soup, Soup’s On!, and Certified Hot Soup.
To capture that same energy, Soupy teamed up with Canadian graphic designer Karley Gittens to craft logos and designs packed with personal detail:
Signature Periwinkle
Soup's favourite colour, bringing the soup bowl to life.
Hometown Wheat
Engraved on the spoon, a nod to Campbell's hometown of Brandon, Manitoba
Hidden #50 Noodles
Campbell's jersey number 50, tucked subtly inside the soup.
Soup SZN isn't just a merch line — it's a celebration of the game, built for goalies, families, and fans alike who bring the heat on and off the ice.
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Delivery
Free shipping on orders of $150 or more
























